In this article I am going to describe what a sales funnel is. Basically a sales funnel is a way of funneling prospects into your business and building trust.
The funnel begins with lots of prospects entering into the wide end of the funnel. Since is it a wide end you can get lots of people in.
As you go down the funnel it gets narrower and therefore the number of people who go further down your funnel becomes less and less.
Therefore the traditional view is that in order to get a lot of people in you have to offer them something for free.
Then as you go further down the funnel you offer more and more expensive products – the more expensive they are the less people will purchase them.
OK so it doesn’t quite work like that does it?
In the end if you are offering something that someone needs then they will pay for it whatever the price! It depends on how badly they need what you have to offer! clickfunnels plugin review And the opposite is true too! If no one needs what you are offering it doesn’t matter how low priced it is no one will buy.
In reality money is an issue for a lot of people and therefore realistically less people reach the end of the funnel than the number who enter!
So you bring someone in usually by giving them something valuable for free. They get the material, they begin to relate (or not) to you and decide if you’re actually someone that they can trust to help them.
Many marketers say that you should start off by offering a low priced product after someone has joined your list. The reason for this is because it allows someone to judge whether or not you can be trusted to a deeper level.
The critical thing is to offer a product that you know your subscriber is looking for. Therefore the very first product must related to the free gift that you have offered them. This might be low priced or might be high priced! It might be beginner level or advanced.
It can be difficult to get this exactly right and so you should have a variety of products to offer. If no one buys your high priced product then perhaps you haven’t built enough trust yet and need to start with low priced ones.
It really is something that you should test for your own list and niche. If in doubt begin low priced and then build up.